Back to the meta tags: I got a call this morning from my IUniverse professional marketing consultant. Her name was Rebecca. Rebecca told me that the tags would be used in both of the ways my tag specialist, Janet, inquired about. While the tags would be used in the conventional sense such as targets for Google searches, they would also be used in such internet outlets as Amazon and Barnes & Noble in their “Look Inside!” features, in which case the entire text of the book is fodder for searches.
Does this make sense? Do you get this? I’m not even sure I do. All I can garner from this is that being very general or being very specific in terms is a death knell for a Google search. 38 million hits for Pierce, remember? But who would be searching for dogs that fish? It’s a conundrum. I feel that to pick my words, I might as well just open the dictionary, close my eyes and point.
Her final advice was to get anyone I know to write a review of the book (hey, even if you haven’t read it!) so as to create a lot of “traffic” on the Amazon and B&N site and so push it closer to the top. As if. I just had to shake my head, which was somewhat difficult as I was still lying in bed.